◆Articles
Market notes · July 16, 2026 · Radin Ahmadi
Stores don't usually die from a bad product. They die from silence, and silence starts the week the marketing stops.
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Build notes · July 8, 2026 · Adrin Ahmadi
Ten tools each know a tenth of your business. The work falls in the gaps between them.
Market notes · June 30, 2026 · Daeseo Lee
Small-store marketing runs on the hours left over after everything else. That's why it doesn't work.
Market notes · June 17, 2026 · Radin Ahmadi
Your next customer might never see a results page. They asked an assistant, and the assistant answered.
Market notes · May 28, 2026 · Daeseo Lee
Three product waves made fortunes for stores that moved in weeks. Everyone else read about them afterward.
Market notes · May 19, 2026 · Radin Ahmadi
The people selling help to small stores get paid whether the store grows or not. That's the whole problem.
Build notes · May 6, 2026 · Adrin Ahmadi
The first thing we designed wasn't a feature. It was a boundary.
Market notes · April 14, 2026 · Radin Ahmadi
Your $200 test didn't fail because you're bad at this. It failed because the arithmetic never gave it a chance.
